The legal logo owner will make 15% royalties off their branded product. If you use the affiliate generated link you will receive an additional 7% on orders made by people who came there through your link.
Example 1 - Some random person finds your product on the Hoodwink and they buy it. You will receive 15% royalties from that purchase.
Example 2 - Some random person goes to the hoodwink and buys your product from a different seller's affiliate generated link. You will receive 15% royalties for your product sold. The other seller that directed the traffic there will make 7% of that purchase.
Example 3 - Some random person sees your affiliate generated link, clicks on the link and buys your product. You will receive 15% royalties plus the 7% commission for sending them there.
Example 4 - Some random person sees your affiliate generated link, clicks on the link and buys someone else's product. You will make 7% commission for that sale.
Why isn't it more? We are using third party print shops to print the products and they take the biggest cut.