Welcome to Hoodwink
Hoodwink was created by two brothers from small town North Dakota whose minds have always been about innovation and entrepreneurship. Two brothers that have learned to evolve their grand ideas since the days of radioless tractors. Travis is an agricultural pilot living in Western Kansas, with his wife and daughter. Dan now lives in St. John Virgin Islands, with his British wife he met on a walkabout in Australia.
The name “Hoodwink” is derived from the possibility of someone ordering apparel from places or businesses on our store they have never been to, and claiming such. Much like an imposter, or Hoodwink. So here’s to noticing the new gear that the storyteller at the bar is sporting, and having to question - Hoodwink? Or not?